Millennial Parents: What Do They Expect from Schools?

Today, the world's best schools are investing a significant share of their resources in technology. This is largely due to the wave of digital transformation driven by the generation of millennial parents, who have now become a key part of every school community. Against this backdrop, academic management software for schools has become the tool institutions need to stay ahead of the curve.

Requirements of Millennial Parents You Can Address with Academic Management Software for Schools

First of all, it's worth remembering that members of the millennial generation are currently between 27 and 42 years old and, on average, spend around 7 hours a day online, according to data from the market research firm eMarketer. However, to capture their interest, it is important to present them with useful, engaging, and above all interactive information.

In fact, an easy user experience that simplifies the steps to get what they need is a fundamental factor for them, as is being able to access this information on mobile devices and complete simple tasks from there.

For all these reasons, parents from this generation view positively those educational institutions that strive to innovate their processes and that value digital tools that allow them to:

• Stay informed about what is happening with their children at school
• Complete various processes and paperwork remotely
• Check their children's academic information from their phone

With these new demands, they are looking for a more communicative, informed, and direct user experience, both for themselves and for their children.

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Although this may seem challenging, the good news is that all of these needs can be met with academic management software for schools, specifically through features such as:

Virtual classrooms

These spaces promote a much more interactive and participatory teaching dynamic, supported by the wide variety of digital resources and formats in which academic materials can be shared (images, videos, documents, forms, etc.). With virtual classrooms, parents can be sure their children have all the information they need for their classes at their fingertips, making knowledge transfer easier.

Online processes

In addition, school software now makes it possible to carry out remotely a wide range of procedures and activities that previously could only be done in person. This has simplified various academic management processes, such as enrollment, invoicing, tuition payments, and online exams and assignments.

Communication management

At the same time, all the features that make communication within the school community easier have become more prominent. In this regard, academic management software for schools makes it possible to send and receive messages, whether individual or bulk, internal or external. It centralizes information related to students' education in an app, so parents can quickly and easily check details such as:

• Exam dates and grades
• Notices, newsletters, and announcements
• School bus routes and schedules
• Invoicing and payment information

That said, it's always important to prevent communication channels from becoming saturated and to avoid sending parents multiple notifications. Keeping this in mind will give your school a more effective flow of information.

Student follow-up

Finally, millennial parents also want to stay informed about other aspects of their children's lives beyond the purely academic. With that in mind, a tool such as a follow-up module allows schools to collect psychological and health data, as well as students' eating habits and behavior, so parents can keep up with the various aspects of their children's lives.

Is Your School Ready?

Without a doubt, the digital solutions offered by academic management software for schools are becoming increasingly relevant, especially because they provide advanced cybersecurity and centralized, easily accessible information in the cloud.

As a result, for educational institutions, the benefit lies in being able to adapt these technology tools to their particular needs and make the most of their capacity for innovation. For millennial parents, meanwhile, easy access to information and the possibility of interacting digitally with the school translate into greater convenience and satisfaction with the service they receive.

Are you interested in being part of a technological innovation that adapts to your school while directly responding to the needs of today's world? Implement academic management software for schools and don't fall behind in the digital transformation.

At Phidias, we have a successful track record of more than 17 years developing this kind of solution. Contact us!